The Ourhouse Weblog: What is marketing?
“Marketing is the process of getting stakeholders to engage in relationships that create value”.
Cluetrainish!

Google Expands Contextual Ad Placement Program To Small Sites
The vision of micro advertising is here. I’m signing commonme.org up as a test.

Google, Pyra and Microadvertising
Although i don’t think it has absolutely any priority in the acquisition i would love to see Google take responsibility for blogging by integrating Google Adwords with blogs.
Instead of buying placement on specific keywords you would buy prime placement on a specific blog and pay per click or cpm in standard Google Adwords style.
All this is old stuff – but with Google 2003 revenue estimates going as high as an astounding 400 million $ – a move like this could definately help finance a lot of the …

NUblog on microadvertising. Dissing everything as always!

Update on micro advertising:
I’ve set up a email list at Yahoo Groups for the discussion of microadvertising. Already 14 members strong!
Guan and I have registered microads.org and are developing a prototype of a service for micro advertising. Hope to have something cooked up by wednesday night!

Instant Micro Advertising – a way to make niche internet publishing profitable?
I believe something profound is happening in the publishing space. It isn’t rich media advertising or big obvasive ads and it isn’t getting any attention from the mainstream media/advertising/publishing community. The basics are:

Instant
The possibility of booking, creating and paying for advertising space instantly through a web-based system with payment by credit card. No need to call sales for a quote, calling the agency for creative development, paying invoices, etc. – a cumbersome process that easily can take weeks. Spend …