Nytimes numbers!
Friday, January 17th, 2003Pressflex.com: NYTimes.com daily users top parent’s print circulation. Very interesting case profile on Nytimes internet activities:
- 1.28 million users, more than the print circulation.
- average age of reader 35 years compared to the newspapers 45 year average.
- overlap between online users and print readership only 8%.
- 30% retention rate on montly readership against the base of registered users
- generated 85,000 new home deliveries in 2001
- distributes 3.5 million daily “today’s headlines” emails.
- pays the portals 1 to 3 cents per visitor referred to the site.
- operating profit in 2002.
Lot’s of stuff to think about for media publishers - especially my beloved local danish media companies who instead of innovating are suing the people who are linking to them!