Welcome Back on the Town Square
Did a presentation in the afternoon for a couple of hundred online marketing professionals at the DIA07 conference/award show. A basic cluetrainish message representing the individuals view on the future of marketing customer/company relationship combined with some context and thougths on the customer-driven intentional marketplace.
Started by reading aloud 14 statements from the Cluetrain Manifesto - since they so beautifully captures the zeitgeist - even though they were written in 1999, soon almost 8 years ago. The statements/worldview apparently was somewhat controversial with the crowd, or at least with one of the other panelists, which set the scene for the most confrontational and aggressive personal attack in a panel debate i’ve ever seen or experienced. Still puzzled and somewhat shocked here many hours later trying to gear down. We live in interesting disruptive times…
PDF Presentation in English, 16,8 Mb
January 19th, 2007 at 8:02 am
Hi Thomas,
I went to DIA07 for the first time yesterday with one of my friends.
I must admit that DIA07 sucks bigtime.!
It´s made for mediaagencies to mediaagencies which actually has no bad aspects but actually the truth was that their work was awfull..
Thomas ? you was the ONLY guy yesterday that showed some kind of complete web concept(I mean 23HQ). at “danish internet award”.
I don´t see 23HQ as a product but just as a platform… without any pictures on 23HQ it won´t be great in any way.
Anyway my view of internet marketing and concepts is different from the guys at DIA07.
I just wanted to check the award winning concept and tried to access: www.blivavisbud.nu but no results…anyway it didn´t work for me… soo I tried Google(which is my best friend on the net).
http://www.google.dk/search?hl=da&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=avisbud&btnG=S%C3%B8g&meta=
But actually - I can´t relate any website there with the winner..
Anyway maybe their concept is closed allready or my memory is quite bad.
Ps. Thanks for an excelent performance yesterday Thomas.
January 19th, 2007 at 11:33 am
I think this is the one that won:
http://www.blivcityman.nu/
January 19th, 2007 at 12:13 pm
Hi Thomas
I was there last night aswell - we had a quick talk after the show.
DIA07 Its not for online entrepreneurs, its even not for online marketers. Its for marketers who need insight in online options. That’s why it was disturbing to bee present as a online marketer as I guess the rest of the 400 people felt disturb …?! Funny that marketing medias as www.markedsforing.dk not even can find their own target group
>
Well back to the market-place. It was a pleasure to see at hear your presentation. good products market themselves. But really bad, to average products need marketing. Thats a fact and thats why we have commercials.
Whilst we (people) get commercial blindness – we look out / search for information about products and listen to what other people have to say about the product. That’s viral.
Thank you, Thomas
January 19th, 2007 at 6:17 pm
[…] Thomas Madsen-Mygdal used it in his latest presentation called Welcome Back on the Town Square. It’s a great presentation on how marketing is evolving and the new transparent customer/company relationship. […]
January 20th, 2007 at 5:47 pm
Dear Thomas.
I was at DIA07 as well.
You know what?
YOU DID A GREAT JOB UP THERE!!!!
You gave me something valuable…. as the only speaker.
And the only thing I have been thinking after the chocking attack on the scene is to go to your block here, so I can support you.
There was NOTHING wrong in your presentation.
YOU are right.
The opponent might be scared what happens if the people, supporting his projetcs with several xxxx$ suddently find out, that they can get true value for their money?
Because he don’t go in to that business.
There has always been a fight between online and offline marketing. It’s not clever, but its there.
When I saw the attack on you, I experienced, that there is also a fight between “big budget” marketing people, and us, who have the basic consern, that we want to deliver TRUE VALUE to both the user of the website AND the owner of the website.
I think there is a market for both product categories (and all in between), but somebody certantly got frustrated by listening to what the users want.
There is a long way for us to educate website owners what it’s all about.
Best regards, Christian
January 25th, 2007 at 11:30 pm
Thomas, your speach and the reaction it created made me even more proud to be your friend - Mr. Farfar made it totally clear the he lives in his own little kingdom, out of reach, and with no ethical boundaries when it comes to respecting the people/consumers or his fellow speakers - and not even gives a care about how his actions and ‘creativity’ could damage his client, while he laughs on his way to the bank…
January 26th, 2007 at 10:11 am
[…] My friend Thomas Madsen-Mygdal was the last speaker at DIA07 and intended to be in opposition to the ‘marketing guys’, taking the side of the people - and not just looking at us, the people, as eyes, customers, consumers, but as people… And so he DID, big time - in fact in such a way that fellow speaker Matias ‘I’m a god and like to listen to my selves speaking’ Palm-Jensen (Farfar) and our local viral man Balder Olrik (GoViral) got closed to pissed… Balder managed to try to interrupt Thomas’ speach and Mathis did feel very offended and pissed in the panel discussion later . so pissed he made one of the WORST personal attack I’ve ever seen at a panel discussion… well done guys! Respect to Thomas! […]
January 29th, 2007 at 6:45 pm
[…] Since the somewhat heated debate between Thomas Madsen Mygdal and Matias Palm Jensen at the Danish Internet Award (DIA07) conference some ten days ago, my mind has once more been wandering about the limits of advertising. […]
January 29th, 2007 at 8:12 pm
On dia07.dk you can make comments to the articles. But the comments are read before final posting, and I experienced that a comment is not always posted! Just at little funny in these web 2.0 sites, for at Internet Award site.
January 30th, 2007 at 7:53 pm
Hi Mads,
I’ve just checked out the DIA07 website, and the settings were that all “registered users” could comment. However you’re right, why should that be? (I don’t remember why I made that choise when I created the site, I think it’s simply a mistake).
You’re comment is now on! Along with another great comment by “Tora” and “Nanna” with their own photomanipulated feminist comment to DIA 07: http://www.flickr.com/photos/schondelmeier/362452464
Though, apart from that, the dia07.dk website was actually meant to be very open. What you can read it written by the jurymembers, without any form of editing or approval. They’ve been complete free to write whatever they’d like - only limits were that it should be about online marketing. And they themselves should decide if they were on track.
Best
Jon
January 30th, 2007 at 11:23 pm
Howdy! I was unable to open your PDF. Is it corrupt? Would you mind checking?
Thanks,
Miguel Guhlin
Around the Corner-MGuhlin.net
http://www.mguhlin.net
January 31st, 2007 at 10:11 pm
Works fine here - anyone else having problems?
January 31st, 2007 at 10:47 pm
Hi Jon
Thanks a lot for answering, good to see some comments coming up on the site. A free debate without the need to register often gives a more lively and sometimes a better debate.
Has anybody filmed the “somewhat heated debate”, it would be interesting to see it.
Best regards
Mads
March 19th, 2007 at 2:09 pm
What happened?
What did Matias Palm-Jensen (Farfar) and Balder Olrik (GoViral) say/do?
I’m curious