Definition; Primary Media Culture

A media culture consisting of the primary players communicating and negogiating meaning directly as opposed to a secondary media culture where all communication goes through third parties.

One Response to “Definition; Primary Media Culture”

  1. nielsmlp Says:

    I’m not sure I fully follow the primary/secondary distinction. What would tertiary media culture be?

    Could you say ‘direct media culture’ vs. ‘indirect media culture’?

    Or ‘peer to peer media culture’ vs., hmm, don’t know, maybe ‘hierarchical media culture’?

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