The not so long tail
21 December 2004
One Comment
The not so long tail
It appears that the long tail of Amazonisn’t as long as first estimated. Only 25-30% of the revenue comes from books not available in physical stores – and not the 57% mentioned in Chris Anderson’s first wired article.
That is one of the first interesting post on his new weblog following the long tail from article to book – and eventually into a massive hype meme (the picture of the long tail is so strong and simple – it reasonates with people on a deep level). So expect lot’s of companies exploring the long tail – most of them without too much luck since their business model wan’t allow them to have decent enough margins from the tail.
[...] Thanks to Chris Anderson’s generous blogger offer i’ve had a copy for review for some weeks now. As i’ve written before i see the image of the the long tail as an iconic image that reshapes our perspective of the world. The icon that ends our mass culture/mass society and sends us in many new directions. A tribute to diversity. A tribute to the sustainability of micro. [...]