The not so long tail
Tuesday, December 21st, 2004The not so long tail
It appears that the long tail of Amazonisn’t as long as first estimated. Only 25-30% of the revenue comes from books not available in physical stores - and not the 57% mentioned in Chris Anderson’s first wired article.
That is one of the first interesting post on his new weblog following the long tail from article to book - and eventually into a massive hype meme (the picture of the long tail is so strong and simple - it reasonates with people on a deep level). So expect lot’s of companies exploring the long tail - most of them without too much luck since their business model wan’t allow them to have decent enough margins from the tail.