The needs disconnect
The needs disconnect
A simple observation i made some weeks ago in a meeting with some pretty oldschool “business people” (people that aren’t people anymore, but have turned into “business people”)…
Customer needs versus the corporations’ needs:
Corporations today spend 80% of their time/attention obsessed with their own needs (grow revenue, competitors, customerservice optimization, corporate strategies, shareholder value, etc.) and 20% on the actual needs of their customers (share my pictures, online access, easy travel from a to b, healthy food, etc).
What would happen if they instead spend 80% of their time on solving their customers needs?
Wouldn’t it all just flow along anyway since the company would be highly competitive with all the customer centered insight and meaningful conversations.
Especially since the corporation in the process might realize who it’s customers really is…
Wouldn’t corporate politics be easier if everyone continuosly spend 80% of their attention on the real goals?
This would off course require that corporations got away with the thought that they’re in control of their own destiny and can “manage” it…