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First they ignore you. Then they laugh at you. Then they fight you. The you win.

4 March 2004 No Comment

“2% maintain Web diaries or Web blogs, according to respondents to this phone survey. In other phone surveys prior to this one, and one more recently fielded in early 2004, we have heard that between 2% and 7% of adult Internet users have created diaries or blogs. In this survey we found that 11% of Internet users have read the blogs or diaries of other Internet users. About a third of these blog visitors have posted material to the blog.”

These amazing numbers demonstrating the change from consuming to creating. Which the AP lays out as: Blogging still infrequent.

Causing Doc Searls to beautifully note:

“Reminds me of Gandhi’s oft-quoted line about disruptive movements that are misunderstood by the institutions they disrupt:

First they ignore you. Then they laugh at you. Then they fight you. The you win.

Seems to me we’re midway between 2 and 3″

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