I love it
When corporations so obviously bent the truth and try to manipulate the public as Coop does in this press release
Commenting on their new subscription service for fruit and vegetables – obviously inspired by Aarstiderne’s success in Denmark and a deeply calculated strategic move they state:

“The idea for the project came from several comments from customers who had moved out of city areas to places that doesn’t offer as many organic products. They have that offer now”.

Aarstiderne at least have the courage to give credit to what international projects inspired them with the concept of subscription boxes packaged according to season – and Aarstiderne’s innovation has been to make it accessible and understandable to the public in a way no subscription service in the world ever has done before.

One should send a copy of the Cluetrain Manifesto to Coop!