What blogging is to Google
Always On Network: About Google’s Eric Schmidt . What blogging is to Google’s CEO Eric Schmidt (But if he thinks it is so important where’s his blog? 
“I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.
The next step in general for information is the self-publishing part. If somebody takes the time to write something, having Google understand that is very important to that person. So if you view the world as one person at a time, getting that person, that author to understand that we value, we index, we search, and we care about their information is a very important part of our strategy. “